Digital Marketing

Certificate in Digital Marketing

NIIT and Digital Marketing Institute (DMI) of Ireland, the most respected training organization worldwide in the field of digital marketing, have formed an alliance to redefine digital marketing education in India.

DMI is a global certification and education body for the digital marketing industry. The organization works closely with global digital industry players to define the skills and qualifications required to thrive in this rapidly growing industry. Dedicated to educating individuals in the field of digital marketing to ensure career growth and competitiveness, they are launching the Certificate in Digital Marketing program in India in collaboration with NIIT.

The Certificate in Digital Marketing is a program designed by marketer's for marketer's and is the only course in India that carries International accreditation and associated brand recognition which will make the certificate holder highly sought after by employers. Furthermore, the certificate is recognized and transferable internationally in over 25 countries including UK, EU, USA, South Africa and the Middle East. This Program is suitable for a variety of students and fresh graduates from a variety of backgrounds including BBA, MBA, BCom and others. It will help them understand how to integrate digital marketing tactics into the overall marketing strategy for any brand/product or service and to maximize the performance of the online marketing investments of an organization.

Contents..

  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Pay per Click or Search Engine Marketing
  • Email Marketing
  • Social Media Marketing 1
  • Social Media Marketing 2
  • Digital Display Marketing
  • Mobile Marketing
  • Website Analytics
  • Planning Integrated Digital Marketing Campaigns

Pre-requisites..

Students or fresh graduates of BCom, BBA and MBA. Where students:

  • Should be able to understand English
  • Should have had some exposure to business/marketing subjects
  • Have basic knowledge of working in the Windows environment
  • Be familiar with email, Internet and some social media platforms like Facebook, Linkedin, Twitter, etc

Exit Profile..

  • Gain an understanding of all major digital marketing channels including Search Engine Marketing, eMail Marketing, Social Media Marketing, Mobile Marketing, Digital Display Advertising
  • Understand the concepts of Search Engine Optimization
  • Do Web Analytics
  • Plan an integrated digital marketing campaign

Certification..

  • An internationally recognized and sought after 'Certificate in Digital Marketing' will be awarded to candidates who successfully clear the program >=60%. This certificate is issued by DMI.