Web Academy Online Professionals

Google's mission is to organize the world's information and make it universally accessible and useful. It is a leading provider for search on the Internet. It also provides many applications that enhance productivity using cloud computing. Google is used by people across the world to search for information.

In this program, students will learn how you can use features provided by Google to enhance your productivity. They will also learn how to create web presence by creating web site. Once they have learnt how to create your web presence they will learn to reach to customers through the web site. They will also learn how to increase chances of customers to find them/their product on the Internet. They will then learn to analyze the effectiveness of their web site.

Contents

Enhance Productivity
  • Send, receive, organize, and retrieve email messages with Gmail.
  • Track and manage contact information
  • Schedule events and invite others to events using Google Calendar
  • Write reports, letters and other text documents
  • Create and deliver slide presentations
  • Record and analyze data on spreadsheets
  • Manage, organize, and share files and folders using Google Drive
  • Collaborate with others using Google Drive
Create an Online Presence
  • Identify the best method of getting online for your business
  • List the benefits of being online and explain those benefits to stakeholders
  • Create an engaging online presence that meets your business goals
  • Create a Google+ page for your business
  • Create a site with Google Sites and learn GXBO
  • Consider ways to convert site visitors to customers
Reach and Understand More Customers
  • Use Google tools to research where potential customers are located and what search terms they use
  • Set advertising goals and design a marketing plan that incorporates online advertising, social media, and YouTube videos
  • Create targeted online ads that meet your advertising goals with Google AdWords
  • Add Google +1 to an AdWords campaign
  • Create a YouTube channel, upload a video, and use a video in an ad
  • Create a blog
  • Add AdSense to your website and generate revenue
Analyse Your Online Presence
  • Determine the effectiveness of your online presence
  • Take steps to increase the effectiveness of your online presence using data from Google Analytics

Pre-Requisites

The students should have:
  • Should be able to understand English
  • Have basic knowledge of working in the Windows environment

Exit Profile

  • Enhance productivity by using Google Apps
  • Create an Online Presence
  • Reach and Understand more Customers
  • Analyze Your Online Presence

Certification

  • Joint Participation E-Certificate from NIIT and Google